Finally, in 1977, new Pinto models have included a few minor adjustments essential to fulfill that federal standard Ford managed to hold off for eight years. Why did case study solution agency delay goodbye in making these minimum, low in cost improvements?Before we get to case study answer query of how much Ford thinks your life is worth, lets trace case study answer history of case study answer death trap itself. Although this specific story is about case study answer Pinto, case study solution way by which Ford made its determination is normal of case study answer U. S. auto industry generally. There are a whole lot of similar memories about other cars made by other businesses. One estimate set funding levels in self sufficient car analysis at between $125 and $150 million every quarter; with total funding into case study solution research idea to be at the least $2 billion. Figures dating back to 2016 set levels at case study answer lower, albeit still high levels of $20 million per 30 days. 2018 levels are set at $457 million, with total investment at around $1 billion. Naturally, traders have expressed fear, though it is in case study solution interests of arising this technology that Toyota invested $500 million into Uber in August 2018. Self driving car research has since been re designated as a standalone company area, into which a Softbank led consortium invested $1 billion in March 2019. In April 2019, it was introduced that Ubers 250 self using cars had carried tens of hundreds of passengers over millions of miles.